Anne Darling's
Creative Guide to Photography



 

Creative Guide to Photography  Ebook
Bring out your creativity and find your voice as a photographer

Hi, I'm Anne Darling

There are so many ways to express yourself as a photographer - are you getting the most out of your camera?

My "Creative Guide to Photography" is richly illustrated and clearly explained. It is the best of all the photography tips on this site, in eboook format, instantly downloadable to your desktop or ebook reader.

I've put this book together to help you develop your photography in ways that you may not have imagined yet. It will help you succeed in becoming a better photographer through inspirational ideas, concrete tips and techniques, and lots of great photographs to give you insight.


This is THE reference book for every jewelry designer who has ever set up, or is considering setting up, a booth at a retail event.

Rena covers everything: show prep, display, jurying, pricing, marketing, and so much more.

I've been doing shows for several years, and found several tips in this book that will make my shows even easier. It's like having a great business partner by your side!


Jill Sharp
Blue Piranha Jewelry


Rena has included everything you need to know about selling jewelry at fairs and markets in this book. If you follow even just a few of her tips and suggestions you will be more successful!


Marie Cristine Knuff
MarieCristine.com

 

How did I discover
these strategies
for selling handcrafted jewelry
at shows?

rena in jewelry booth

Me (far left) in my booth, writing up a jewelry sale at a recent show

During the first few years of my jewelry business, I worked hard to sell my jewelry at shows - but I didn't make very much money at it.

It was frustrating to put so much effort into getting ready for a show, and spend an entire day in my booth - and then come home with only a small profit after expenses.

But I didn't give up. I persevered, trying new things, observing successful artists, and applying the lessons I learned from each show.

Through trial and error I gradually developed a more professional - and far more successful - approach to selling my handcrafted jewelry at shows.

As I began to use and refine my new winning approach, I experienced a big increase in my booth traffic, jewelry sales, and the money I earned at each show.

 


Here's one example of the results I'm getting,
using the strategies
I share with you in this book:

In a recent juried show of 40 artists, my jewelry booth was unfortunately located on the second floor of the venue, instead of on the main floor where most of the action was (including several other jewelry artists).

But despite my less-than-prime booth location, my sales accounted for 1/8 of the total sales for the entire show.

In other words, out of the dollar figure representing what all 40 artists together sold during the show, my sales alone were 1/8 of that total - from my booth that was off the beaten path!

(There was one central transaction station for the show, and afterward the organizers provided the total sales figure.)


I didn't share this to boast, but to give you a concrete example of the results I'm getting with the tips and techniques I detail for you in my book.

I've tested and honed these jewelry marketing strategies so that they really work.

Much of the information in this book has never been published anywhere else before. And I've held no secrets back - "Ultimate Guide to Your Profitable Jewelry Booth" is your complete, 176-page, step-by-step success guide to selling your jewelry at shows, fairs, and festivals.

You don't have to re-invent the wheel and go through the same learning curve I did to figure out what really works. I've already done it for you.

 

This book is amazing! Rena is a seasoned jewelry artist with years of real world business experience, and she shares it all in The Ultimate Guide to your Profitable Jewelry Booth.

As an experienced jewelry designer myself, I was amazed at all the great new ideas I found in this book - showing that there's always room to learn new things! I'll be implementing some of her ideas at my next show.

This book is a must have if you plan to sell jewelry at shows - it is jam packed with useful information that will increase your sales, help in selecting the right shows (and avoiding the wrong ones) and so much more.

Wow, what a great resource - I wish I'd had a book like this when I was first getting started!

Thanks, Rena!


Lorri Ely
jewelry designer and owner of
Making Jewelry



What You'll Discover in This Book


1 - How to Take Good Pictures

  • Using the Horizon Effectively
  • Competing Colours
  • Macro Mode
  • Available Light
  • Keep it Simple
  • Leaving Space
  • Go on a Photoshoot
  • Using Low Angles
  • Vertical Shots
  • Shooting Details

2 - Composition

  • Creating Foreground Interest
  • Choosing the Best Angle
  • Correspondence
  • Using Lines

3 - Outdoor Photography

  • Backgrounds
  • Going Against the Flow
  • Asking Permission
  • Model Releases
  • Property Releases
  • Talking to Strangers
  • Overcoming Shyness

4 - Lighting

  • Diffuse and Direct Light
  • Low-level Light
  • Prime Lenses
  • Wide-angle Lenses
  • Increasing the ISO

5 - Strong Light

  • Which Direction?
  • Top Lighting
  • Side Lighting
  • Back Lighting

6 - Black & White Photography

  • Buildings
  • Desaturated Colour
  • Black and White Thinking
  • Film or Digital?
  • Colour or Convert?

7 - Taking Moon Photographs

  • Vignetting
  • ISO Settings
  • Telephoto Lenses
  • Prime Focus Photography
  • Exposure Times & Shutter Speeds

8 - Night Photography




Rena Klingenberg's book "The Ultimate Guide to Your Profitable Jewelry Booth" is a must read for anyone who desires to succeed at selling their jewelry at craft shows and fairs.

It captures the reader from the very start, and is practical, inspiring and motivating. It makes the reader realize that selling their beautiful creations is not so difficult when you have her new guide at your side.

She offers expert tips and techniques and explains to you exactly what to do and how to do it, and why you should; leaving no stone unturned. After reading this 176 page guide, you are prepared properly to succeed at your show.

You can be successful and make money selling your jewelry after reading this very valuable and informative guide.

Learn from someone who has already succeeded and shares her experience with you! A very valuable asset for all beaders, jewelry makers and crafters.


Cheryl Coccaro
jewelry artist and author of
Easy Internet Selling




You'll also receive these
2 bonus resources
that are essential to your success:

 

  • Bonus #1:

    The Master Checklist for Jewelry Shows

    This huge master checklist (which fills nearly 7 pages!) includes more than everything you'll ever need to bring when you do a show or festival.

    Some jewelry artists' booth setup and personal style require more supplies, while other artists prefer to pack lean and mean.

    So pick and choose from this master checklist to create your own customized list that you can print out each time you get ready for a show.

    Stick to your list and you'll have everything with you that you need to succeed!

  • Bonus #2:

    Success Timeline for Preparing for a Show

    Good preparation is a critical element of successful jewelry shows.

    This timeline is an essential resource for making sure everything gets done, that it's all done in the right order, and in plenty of time before the show.

    This schedule is one of the most important tools I use to prepare for successful shows.

    It lists the items you need to take care of at each stage, with individual punchlists for:

    • two weeks before the show
    • one week before the show
    • the day before you leave for the show
    • while loading your vehicle for the show
    • at home again after the show
    • on an ongoing basis.

    Just follow this timeline for every show you do, and you'll see a definite improvement in the efficiency, simplicity, and success of your shows!

For your convenience,
both of these Bonus Resources
are included in the beginning of the book,
in the section titled "Handy References".

 

In this top-to-bottom guide to selling handmade jewelry, Rena examines every aspect of the complex topic of selling at shows, from advanced preparation to post-show evaluation and everything in between.

And she tells you, literally, everything you need to know to do it right. She does that in a straightforward and easy to understand way that will benefit everyone from the complete beginner to the well-experienced jewelry seller.


Dr. David Weiman
Marketing Director,
Lapidary Journal and Step by Step Beads
Author of
MarketingJewelry.com

 

Learn how to sell your jewelry
like crazy
at shows, fairs, and festivals

. . . for just $39


Ultimate Guide to Your Profitable Jewelry BoothThis book is loaded with proven strategies, tips, and years of experience that you won't find anywhere else!

You can access "Ultimate Guide to Your Profitable Jewelry Booth" for only $39 - about the same price you'd pay for a few strands of beads.

If all you do after reading this book is sell one or two extra pieces of jewelry, you will get your money's worth.

But I'm certain the information in this book will do a lot more than that for you.

I think you'll be inspired by this guide - and that when you begin using these strategies to sell your jewelry, you'll find it's the best $39 you've invested in your jewelry business this year.


 

Buy Now -
Choose eBook or Printed Book:


1. Downloadable eBook (PDF File) - $39

Immediately after your purchase, you can download your ebook and start learning new success strategies, tips, and secrets within minutes.

This eBook is in the Adobe PDF file format. If your computer doesn't have the Adobe Reader software, you can easily install it for free.

The eBook version comes with a No-Questions-Asked Guarantee:  If you're not satisfied with this eBook, just email me within 8 weeks of your date of purchase - and I'll issue your 100% refund immediately.

Your eBook purchase is 100% safe and secure - and 100% risk-free.

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2. Printed, Spiral-Bound Book - $39 + shipping

Order your printed book from LuLu.com.  LuLu will print your book within 5 business days of your order, and then mail it directly to you.

I chose LuLu as my printer because of the high quality of their printing, binding, and packaging.

In the mainland U.S., you'll receive your book from LuLu in about 2 weeks (longer for shipping outside the U.S.).

LuLu will also add a shipping fee to mail your book to you.  Please note that LuLu offers NO refunds on the printed book.

Order the Printed Book Now
from LuLu.com:

get the printed version of
Ultimate Guide to Your Profitable Jewelry Booth

 

 


This is one of the most complete and comprehensive guides for jewelry vendors I've ever read.

You cover all aspects of the jewelry business. It's well thought out and has a good flow order.

I consider myself a fairly knowledgeable jewelry vendor, but this book offers tips and tricks in detail that even the most seasoned vendor could use. You have some new and innovative ideas I'm anxious to try.

Your checklists are complete and helpful under each category. You have paved the way for any newbie starting out in any craft endeavor....  I can't tell you how valuable that little piece of information is whether you are just starting or a seasoned veteran. Without using my checklist of everything I take to the shows, there would always be at least one thing that was forgotten! You learn very quickly that it's a tool you can't do without. And I feel you stressed the importance of that by the completeness of each list.

I have to relate this near disaster to you. (It really has several of your processes in it.) I was doing a one-day show in another part of town. One-day shows are the hardest because of the obvious. I was loading my car the night before without a list.

When I got to the show and was just about finished setting up, I discovered I had left two showcases of wire wrapped pendants at home on the counter. That was the bulk of my display!! Fortunately, I had arrived early and had time to spare. I got the promoter to watch my booth (filled with other jewelry) and raced home to get my jewelry. I couldn't imagine forgetting the main source, but it happened!!

Two things I read in this book that made me smile because they hit so close to home. One was stop making jewelry days before the show. Sometimes I just go on and on in a panic thinking I need "just a few more pairs of earrings". But you know what, you have to trust what you have is enough and focus on gathering yourself together and prepare for selling!

The other is getting a good nights sleep before the show. I rarely sleep well before a show anyway because I'm one of those people that have trouble letting go of their thoughts and everything keeps playing through my mind.

But if I'm up late packing, or making lists, or shopping for food, or just doing last minute things, then I really won't get enough sleep. It's important to give ample time before the show to start preparing yourself. It just makes the end result so much easier. I am so much more relaxed when I arrive, if I've given myself enough time for preparation.

I agree with your segment on uniqueness and new designs. It certainly keeps your repeat customers coming back. I always try to add at least one new item every year, whether it's a newly designed style of bracelet or a whole new product line like dichroic bottle stoppers. It's also a great way to start conversations. When a person takes interest in the new product, it's a great opportunity to mention that and then ask their opinion.

Your evaluation form is a simple yet clever idea. I always go over in my mind some of those points you mention, but never thought of writing them down and using them. It's a good way of keeping your scope of business on track. The best part is if you did a marginal show and a new show came along the next year at the same time, you could evaluate whether taking a chance on the new show would be worth your while. This is definitely something I will implement into my regime.

And finally, I've said it before and I'll keep saying it. You turned me on to the "treasure chest" theory and I watch it work it's magic at every show I do! I even have two.

One has odds and ends, say "leftovers" of items I no longer make. Because you're right about "grouping", if you don't have enough of a particular item, it just gets lost and never sells. The prices in that box are reduced from their original selling price, which makes them even more appealing.

I'm a wire wrap and dichroic glass artist. So the second box has various sized, unwrapped dichroic pendants. With these I offer a "free satin cord". This way they get something "free" with their purchase and it's a complete wearable necklace. I can never thank you enough for this technique that quite often makes my booth cost!

I really found helpful the section on insurance. I just looked at a show application that required insurance. I had never encountered the need for insurance yet, and you have pointed me in a direction to take action. You offered several suggestions that I had never thought of.

Your book has helped me refine some of the processes I already use. It has inspired me to take it a step further. I truly enjoyed reading it and feel it will be a great resource to refer back to often.

This business is truly ever evolving as you have pointed out in your book. Everything you discuss gets better with practice and time. Sharing your experiences with others will help assure their success.

Thank you for publishing this book!


Cindy Cherrington
CCCreations


 

Learn how to sell your jewelry
like crazy
at shows, fairs, and festivals

. . . for just $39

Buy the eBook Now
with PayPal or Credit Card:




Order the Printed Book Now
from LuLu.com:

get the printed version of
Ultimate Guide to Your Profitable Jewelry Booth



I wish you every joy and success
in all your jewelry shows!




 

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